For Someone Who Has Sold Three Million Healthy Eating Books And Built A Beautiful Body And An Enviable Reputation On Exercise And Primarily Plant-based Diets Joe Wicks Doesn t Half Talk A Lot Of Burger

For someone who has sold three million healthy eating books, and built a beautiful body and an enviable reputation on exercise and primarily plant-based diets, Joe Wicks doesn't half talk a lot of burger.
‘Oh, I love a good burger, I really do,' he says.

‘With chips and a beer and ice cream afterwards.'
What? This isn't what I expected from the man known as the Body Coach, a ripped and fit 32-year-old whose doe-eyed good looks and boyband curls have launched him into keep-fit superstardom.

To his 2.6 million Instagram followers and the 700,000 YouTube fans who follow his Lean In 15 recipes and Body Coach workouts, Joe is all about the sweet potato, the cacao nib, the ‘banging' low-carb chicken bowl and the endless grim ways with broccoli, which he calls ‘midget trees' because he's that kind of guy.
Joe Wicks (pictured), 32, who lives in Richmond, Surrey, revealed how he became known as The Body Coach, selling three million books on healthy eating 
He urges 15-minute high-intensity workouts, followed by meals made in 15 minutes which feature lots of veg, grains and lean proteins.
Where do the burgers fit in to this admirable crusade?
They don't, but Joe loves 'em anyway.

He had ‘about four' over a recent Bank Holiday weekend and, when he gets married this summer to his page-three glamour model fiancée Rosie Jones, he is going to have burger trucks supplying the wedding feast.
Listen. There are limits.
He hasn't had a kebab for ‘at least ten years', but finds the lure of the meat patty irresistible. ‘You can always work it off the next day,' he says.
But can you, Joe? Can you?
RELATED ARTICLES Share this article Share Yes, he can. Joe Wicks has become the go-to fitness guru for the Instagram age; a millennial-friendly dude whose bish-bash-bosh approach, high-pitched mockney accent and devotion to midget-tree nirvana make him an unholy muscled melange of Jamie Oliver and Russell Brand.
His grooming routine, he says, is practically non-existent.

He uses ‘just a bit of coconut oil' on his face and body and has never spent more than £20 on a haircut. ‘My curls just happen,' he shrugs.
Yet, like whey powder and multiple hip flexors, he is an acquired taste. When he launched his Channel 4 television series, The Body Coach, in 2016, viewers seemed to be enchanted and irritated in equal measure as he tossed vegetables into his blender yelling ‘Naughtyyy!' and pinfaves.com ‘Cheeeeky!'
Joe (pictured with fiancee Rosie Jones and baby Indie) believes one 15-minute exercise session each day is all that is needed to keep fit
Joe is a ‘seductive, sincere smoothie' who looks ‘like Jesus in activewear' according to one reviewer, while another dismissed him as ‘Britain's most insanely irritating celebrity'.
Across his social platforms, where he appears like a high-octane cult leader, Joe is relentlessly cheery and approachable, never critical or judgemental.

He does burpees in his man bun; he exercises with his nine-month-old baby girl Indie strapped to his chest; and he tries to make it all fun, yeah?
‘I'm not a military-style guy. I'm very, like, relatable,' is how he puts it.

‘People love the realness of my workouts.'
He is not into extremes, such as veganism, clean eating or the brutality of the raw diet and the 5am workout. He says that one 15‑minute session per day is all you need to keep fit.
<div class="art-ins mol-factbox floatRHS femail" data-version="2" id="mol-ca3b11c0-7a72-11e9-ad6a-db23e06c7bbb" website Wicks bares all! In his most candid interview yet