Using Social Media To Promote Start-Up Businesses

If you're planning to begin a start- up business or have recently started one, you've likely received a lot of information on how to use social media for promoting a business. Though there are millions of social media users across the world, approximately 900 million of them, it is easy to be overwhelmed by the numbers. Finding the right social sites to promote your business to maximize the potential of your business is crucial to business success, and this is where you must focus your efforts.

What Social Media Engagement Achieves For Business

Social media is all about sharing content that is engaging and, for زيادة مشاهدات اليوتيوب businesses, this means targeting your product range and your writings, or even your services to engage a potential customer or client base. Collectively, articles, products and services are known as content, and it's through providing quality content that success through your channels can be achieved. Social media is home to around 900 million users globally, and covers every topic spectrum you can imagine. In addition to interacting with potential clients and customers base or readers, social media is also pertinent to optimizing your search engine. Social media is a distinctive way to market the content you publish directly to your target audience and, in turn, increases traffic by sharing your content as well as by using SEO. More important than that, however, social media with its online reviews can help businesses build trust, and nearly every company that you think of utilizes social media to do this. Consider this: You come across two businesses offering the same services; one has 250 Facebook fans, the other 43 - which one would you opt for? It doesn't matter if you're an online store, affiliate marketer, or provide services such as tuition or run a news site, social media can help you build your business online. Google estimates that by 2015, UK consumers will have purchased PS40bn of goods and services on the internet.

Popular Social Media Sites And Their Uses

Learning the subtleties of social media's role in the promotion of your business could cause more than just a fair amount of headaches. Here is a list of the most well-known social media websites and their applications:


Facebook is predominately for sharing. It could be about products, articles, or services. It's for sharing your content with as many people as possible.
Twitter is about sharing news on any subject. Do not let news create the impression that it's not applicable to products. New product launches or new products that are that is ready to sell - Twitter is great for everything.
Google+ is in part a mix of both and has become important for SEO in search engines if nothing else.
Blogging is a fantastic method of distributing news and expertise to your audience, customers and clients or followers. It offers a good way to attract visitors on your website through search engines.
YouTube is about showcasing videos to a large public. It is being utilised by companies all the time to sell items and products. As YouTube is owned by Google the videos are likely to be prominently displayed on results of search engines. It is also possible to use YouTube ads to generate an additional income stream.
Pinterest and other bookmarking websites are excellent at displaying visual products. If you are selling online something, even if it's an item or service, make sure you're posting it your information on Pinterest and all the other bookmarking websites as you can.

Social Media And Search Engine Optimization (SEO)

Good positioning on search engines is about high-quality content that is well shared and is well linked to from other websites. When you share your content via social networks, the higher likelihood is there that people will end up liking it on Facebook or retweeting it on Twitter or sharing the post on Pinterest. Links are essential for good SEO and posting your content on social sites will provide a link from the social media site to yours and, in each case, it can be targeted to an individual web page. Web page refers to the specific item or service, or even an article. This ensures that Google indexes the website page. This means that it adds it to its database to ensure it will be found on the search engines.

Finding The Best Social Media Sites For Your Business

To determine the most effective social media platforms for your business, take a look at the things your company is trying to accomplish. If you sell goods or services, then make use of social media sites that show videos and pictures to market the product. YouTube, Pinterest, Delicious and Instagram are great for showcasing your products. If you're selling industry, you should make videos to showcase your product, take good professional photos and upload them to these websites, making sure you link the pictures and videos directly to your website. If you sell your products on eBay or as an affiliate seller, make sure you connect directly to your product page so that the potential buyer can purchase it. Also, put the products you sell on Facebook, Google+ page, and Twitter. For service providers, a slightly different approach to social media advertising is necessary as most of the time, a service provider will be in the middle of both visual social media, and social media sites that use text. This also applies to affiliate marketers. If you are able, present your products or services using a photo or icon, and then post the picture or icon on the visual sites. Make use of videos to show off your products and services. If you get testimonials from clients and customers, then it's gold dust. Blog regularly and share the posts on Twitter, as well as providing insights into the business. This will help you build trust with your existing clients, highlight your expertise and allow you be discovered by potential new clients.

Social Media Advertising

If you have the budget to invest in this, Facebook offers advertising on a click-through basis like Google AdSense, or it can be used for earning likes. It is often a case of experimentation. For affiliate marketing revenue streams click-throughs can expose the user to your revenue stream, whereas a like will ensure every time an article or new product is released, they'll be informed. It's a process of trial and error that appears to be working well for some businesses, but other businesses have lost faith in it.

Saving Time

By now, you have probably realized that keeping track of updates to social networks, especially in the case of publishing a large amount of content on a daily basis, is hard work. Larger businesses employ people to manage it, which many small business don't have the budget or time to. There is a way to automatize your social media accounts' updating by using automatic syndication sites.

A Social Media Strategy

Step 1: Create a Facebook Page, Twitter account, and Google+ Page For Business

These have their uses regardless of the type of business. They all help considerably with SEO. Make sure you have your business webpages on Facebook or Google+. This keeps your personal details as well as your social media profile secret from your customers and clients, and it offers greater opportunities to market your business.

Step 2: Identify Social Media Sites That Are The Most Important To Your Business

If your website sells goods, make an outline of all video and bookmarking sites you can discover and set up accounts. Ensure you use Pinterest and YouTube. If your company is focused on information, services or is for the purpose of earning revenue from affiliate marketing, you need to promote your business in as many ways as feasible. Use blogging sites such as Tumblr, Blogger and WordPress.org to syndicate your blog posts and services. Also, attempt to create news-worthy material if you offer services that demonstrate your knowledge in your field.

Step 3: Use Social Media Tools Such As 'If This Then That'

"If this, then that" or ifttt.com automatically updates your social accounts. It is simple to set up and works by syndicating information across a number of social media sites as soon as one site is updated. As you can imagine, will save a lot of time. Be aware, however, and ensure that the social networks that are appropriate to your company like bookmarking websites for online stores, display in the way you would like to be discovered. Automatic syndication is not without its limitations, and often links and pictures do not appear as you'd like them to. However, especially when it comes to syndicating blog posts through using an RSS feed, it's a very good time-saver for advertising your business on social media. Some social media platforms cannot be syndicated in this way, but the sites that ifttt.com syndicates to are worth creating accounts to advertise your business. The more social media sites you share your content on the more you will benefit.

Step 4: Use #hashtags

If you are posting content, make sure you use accurate #hashtags. This will make it easier for users to locate the content they want to search for it. So if I'm selling tyres through ebay, then #tyres and #car is great, and for sports news such as #football, #sportsnews, and so on is great.

Step 5: Once It Starts

Once your content starts hitting the social media world Be sure to monitor your accounts for any feedback. Focus on the websites you've identified as important to your business and respond to comments and questions. If you respond, make sure to be courteous and respectful even if the individual commenting does not seem to be nice. Professionalism can go a long way.

Step 6: Participation

Twitter along with Google+ show trending topics and they are topics that people are talking about. It is worth performing the odd Twitter search to discover what is being discussed with regard to your company, and making a contribution to the discussion. It is a great way to establish connections and possibly get more results.

Step 7: Monitoring Success

The monitoring of success has proven to be difficult on social media. Unlike SEO results, which can be measured using click-throughs and content engagement but it's not that straightforward on social platforms for a variety of reasons. You may feel if you publish news that you have 10 comments on one story is an indication of success, but 100 likes on a product video on YouTube with no obvious link to sales might not appear immediately as positive. It is worth remembering that, even although people might not directly connect to your site via social sites, it may prompt them to revisit later. Remember that social media is for sharing content, so any comments, likes or retweets is positive.

Visit HomeforBusiness [1] for more online marketing tips [2].

Daughter Mother, Sister, Wife Mother of three A PR Consultant and Entrepreneur

Like many women , most days I seem to be juggling multiple duties. Sometimes, it's just three or four. This is the reason I created Homeforbusiness. I know what it means for a work-from-home Mum and the best way to start an online business at home with all 'pulls' of everyday family life and work.

I've always been an entrepreneur and started my the company that was my first corporate communications firm, EMA Productions, in my 30s, working with large corporate clients such as Texaco, Rank and Boots. Although it was difficult and laborious however, it became a huge success. I could focus solely on securing contracts and meeting the clients demands without interruptions from family or friends and with the support of a fantastic team and office.

I am very enthusiastic about HomeforBusiness as I believe that a lot of people would like to create a better work/life balance and also work at home, be it starting a new venture or as freelancer. There are hundreds of genuine opportunities for people but often people don't know where to start. I want HomeforBusiness to give anyone the chance to succeed who wants to earn money from home. With the help of guests experts, I will be sharing real possibilities for business, business ideas, advice on running a business, internet marketing, and wellness and health tips. I have also put together my favourite free online resources.