Using Social Media To Promote Start-Up Businesses

If you're planning to launch a start- up business or recently launched one, you've likely encountered a wealth of information on how to use social media for promoting a business. Although there are millions of social media users across the globe, with 90 million are in the United States, it's easy to get carried away by the sheer numbers. Finding the right social sites to promote your business to make the most of the potential of your business is crucial to business success, and this is where you must focus your efforts.

What Social Media Engagement Achieves For Business

Social media in essence is about sharing content that is engaging, which for business is about focusing your product line as well as your content or your services at engaging prospective customers or a client base. In the collective, your products, services and articles are referred to as content and it's through providing quality content that success through your channels will be achieved. Social media has around 9 million users worldwide and covers every subject spectrum you can imagine. In addition to interacting with potential clients and customers base or readership and readership, social media is relevant to search engine optimization. Social media is an unique method of allowing you to advertise the content you publish directly to your target audience, and in turn it generates traffic via people sharing your content with other people and also through SEO. Perhaps more importantly than this but, social media , with its reviews online can help a business gain trust and almost every brand that you think of utilizes social media to build trust. Take this example: there are two companies that offer the same service; one has 250 likes on Facebook and the other has 43. which would you go for? No matter if you're an online store, an affiliate marketer, offer an educational service like tuition, or run a news site, social media can assist you in building your brand online. Google estimates that by 2015, UK consumers will have bought PS40bn of products and services online.

Popular Social Media Sites And Their Uses

Understanding the subtleties of social media's function in promoting your business could cause more than just a fair amount of headaches. Here is a list of the most popular social media platforms and their uses:


Facebook is predominately for sharing. It can be for products like articles, content, or services. In simple terms, it's to share your content with as many people as possible.
Twitter is all about sharing news about any topic. Don't let the word news cause you to believe that it doesn't apply to products. New product launches, new stock available for sale for sale - Twitter is good for everything.
Google+ is in part an amalgamation of both and is becoming increasingly important for SEO in search engines if nothing else.
Blogging is a great way to impart information and knowledge to your readership, customer and customers or your followers. It is a great way to attract visitors on your website through search engines.
YouTube is all about presenting videos to a large public. It is used by businesses every day to promote products and services. As YouTube is controlled by Google the videos are likely to be prominently displayed on results of search engines. Additionally, you can use the YouTube ads to make an additional revenue stream.
Pinterest as well as other bookmarking sites are great at showcasing visual products. If your business is selling something online, albeit a product or service, be sure that you're posting it on Pinterest and as many bookmarking sites you can find.

Social Media And Search Engine Optimization (SEO)

A good position on search engines is about high-quality content that is well shared and well connected to other websites. If you share your content on social sites, the more chance there is of people liking it on Facebook, retweeting on Twitter, or sharing the post on Pinterest. Links are essential for SEO, and sharing your content on social media will provide a link from the social website to your own and in all cases it can be targeted to the specific page on your website. Web page refers to the specific item or service, or even an article. This also ensures Google indexes the website page. That is to say, it adds it to its database, ensuring it will be found on search engines.

Finding The Best Social Media Sites For Your Business

To determine the most effective social networks for your company, consider what your company's goal is to do. If your business sells products or services, you should make use of social media sites that show videos and pictures to market the product. YouTube, Pinterest, Delicious and Instagram are all great to showcase products. If you're in the selling game, make videos of your products and take professional pictures and upload them to these sites. Make sure that you link your images or videos straight to the content on your site. If you are selling on eBay or as an affiliate seller, you should link directly to the product page so that buyers can buy the item. Additionally, you should post the product on your Facebook page, Google+ page, and Twitter. For service providers, a different take on social media promotion is needed because most of the time the service provider is in the middle of visual social media as well as websites that are based on text. The same is true for affiliate marketers. If you are able, present your services by using a photo or icon, then publish the picture or icon on visual websites. Use videos to showcase your products and services. If you receive testimonials from customers, well, that's gold dust. Publish regularly on your blog and share the posts on Twitter, along with information about the business. This engagement will help to build trust with your current clients, highlight your expertise and allow you be discovered by potential new customers.

Social Media Advertising

If you have the budget to invest in the service, Facebook offers advertising on a click-through basis like Google AdSense, or it can be used for earning likes. It's usually a matter of experimentation. For affiliate revenue streams from marketing, click-throughs will expose users to income streams and the like button will guarantee that each when a new article or product is launched, users will be aware. It's a process of trial and error that seems to work well for some businesses, but others have lost faith in it.

Saving Time

If you're reading this, you've likely realized that keeping up with the latest updates on social sites, especially in the case of publishing a large amount of content daily and are a time-consuming task. The larger companies employ employees to manage it, which many small businesses don't have the money or the time for. There is a way to automate your social accounts updating using automatic syndication sites.

A Social Media Strategy

Step 1 Step 1: Create a Facebook Page, a Twitter account and Google+ Page For Business

These have their uses regardless of the kind of business, and all help considerably with SEO. Be sure to create business pages on Facebook or Google+. This keeps your personal details as well as your social media profile secret from your customers and clients, and it offers more options for promoting your business.

Step 2: Identify Social Media Sites That Are The Most Important To Your Business

If your site sells products you can make an inventory of all the online bookmarking and video sites that you can locate and then create accounts. Ensure you use Pinterest and YouTube. If your business provides information, services, or has an affiliate marketing revenue stream, you want to promote your business in the most diverse ways possible. Utilize blogging platforms such as Tumblr, Blogger and WordPress.org to share your blog's content and services, and make sure you create newsworthy content if you offer services to show your expertise in your field.

Step 3: Use Social Media Tools Such As 'If This Then That'

"If this then that" or ifttt.com automatically updates your social accounts. This is very simple to implement and works by syndicating the data across a variety of social sites automatically whenever a site is updated. As you can imagine, can save lots of time. However, be aware of the risks and make sure that social media sites that are suited to your company, such as bookmarking sites for online retailers, appear exactly how you would like to be seen. Automatic syndication is not without its limitations, and often links and pictures do not appear as you'd like them. However, especially when it comes to syndicating blog posts through the RSS feed, it is an extremely efficient way of advertising your business on social media. Some social media platforms cannot be syndicated using this method, but the sites that ifttt.com syndicates to are well worthwhile to create accounts on to help promote your business. If you have more social media platforms you share your content on the more effective.

Step 4: Use #hashtags

Whenever you post your content, make sure you make use of the correct hashtags. This will help users find what you have posted when they search for it. So if I'm selling tyres on ebay, then #tyres or #cars are good, and for sports news like #footballnews, #sportsnews and so on are great.

Step 5: Once It Starts

When your content is hitting the social media landscape Be sure to monitor your accounts to get feedback. Concentrate on the sites you've identified as important to your company and then respond to comments and questions. When responding, try to be courteous and respectful, even if the commentator isn't pleasant. Professionalism is a must.

Step 6: Participation

Twitter and Google+ show trending topics and they are topics that people are talking about. It is worth performing the occasional Twitter search to discover what topics people are discussing with regard to your company and contributing to the discussion. It is a great way to establish connections and possibly be successful.

Step 7: Monitoring Success

The process of evaluating success has proved to be a challenge for social media. Contrary to SEO results, which can be measured on click-throughs as well as content engagement however, it's not as simple on social sites for a variety of reasons. You may feel if you post news, that 10 comments on a single story is an indication of success, whereas 100 likes on a product video on YouTube without a clear connection to sales may not appear immediately as positive. It is worth remembering, however, that while people may not be able to directly access your main site via social sites however, it can entice users to visit again later. Keep in mind that social media is for sharing content, so any comments, likes or retweets is a positive sign.

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