Five Reasons Social Media Is Essential For SEO

What does social media provide in terms of SEO? At MWI, we get these questions frequently from our the current and potential clients. Social media is a fast expanding marketing channel that many companies have only just begun taking advantage of in the past few years, but it's very important to leverage - especially if you're investing resources in search engine optimization. Creating and managing social media accounts is extremely crucial to support SEO efforts, even though their benefits aren't immediately apparent. Here are five reasons social media is important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines utilize online conversation as part of their algorithm for ranking. When people share content via Twitter, Facebook or comment on an article that is known as a social engagement. The more social engagements a piece of content is able to get, the more social signals you send to your site. Search engines analyze these social signals, and use it as an element of quality when evaluating content. It's a way to measure the quality of content that people are able to use over what their automated algorithm determines to be good quality. If something receives a lot of social interaction it will be immediately indexed.

2) Link Building
There are no more days of soliciting websites to add links to yours. With the emergence of Google's Panda and Penguin algorithm SEOs must build links by hand to create quality content which is relevant to linking. How do you reach out to websites that will link to your content, if asking them directly would be thought to be "unnatural"? Social media is the solution. Social media allows you to expose your content to people who are willing to share it with others, if it is worth linking to. People who connect your content to their networks and increase the reach of your content.

3.) The amplifying of content
You could create any top-quality content you like however, it will not get an enormous amount of attention without amplification. Yes, email marketing is an excellent way to increase the reach of your content, but it'll only reach people within your database of marketing. The possibility of reaching new audiences is via social media. If you post your content to your followers, they'll share it with their own followers if they find it helpful. These people will then share it with their following, further increasing your reach. You'll also get relevant traffic and inbound links social signals, inbound linking, and brand أفضل مواقع خدمات سوشيال ميديا awareness, all of which can be utilized by search engines to make quality evaluation.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand recognition and brand identity can tell search engines a lot about the quality of your website as well as how much it is trusted in its ranking algorithms. Apart from boosting the quality of your content, social media also helps increase brand recognition. Google refers to this as co-citation. Making these co-citations with social media can improve Google's trust in your website as well as helping with search queries that are personalized.

5.) Social Indexing
Since the search engines index social media accounts and display them in search results pages. This enables your brand to appear on search results when you type in branded searches on more than just your own website. It gets even better. Individual tweets from Twitter were initially indexed and included in search results, too providing another method for your website to be ranked in search. That was only temporary for a few months before Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.