Five Reasons Social Media Is Essential For SEO

What the heck does social media have to in relation to SEO? At MWI we hear these questions frequently from our the current and potential clients. Social media is a rapidly growing marketing channel that most businesses have only begun making use of in the past few years, however it's vital to take advantage of it in particular if you're putting resources in search engine optimization. While the benefits of social media are not immediately apparent, they are crucial to SEO aid. Below are five reasons why social media is crucial for SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and زيادة عدد ساعات يوتيوب other search engines utilize online dialogue in their algorithm for ranking. When people share content via Twitter, Facebook, comment or share the content they like, this is called a social engagement. The more the number of social interactions that a piece content is able to get, the more social signals you build to your site. These social signals are used by search engines to determine the quality of the content. This is a way for search engines to know what people find most useful and what algorithm they believe to be high-quality. The content you've created can also be indexed instantly when it's getting a lot of social interactions.

2.) Link Building
It's long gone from the period when you could just solicit hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithms, SEOs are forced to build links the old fashioned way to create quality content that is linked-worthy. But how do you reach websites that are willing to link to your content , if asking them directly is thought to be an "unnatural" link building method? Social media is your solution. Social media lets you place your content in front of relevant groups of people who may be convinced to link to it in the event that it is worthy of linking to. These users will then be able to share your content with other people and boost your authority.

3.) Amplification of content
It doesn't matter how good your content is, it won't gain traction until you amplify it. Sure, email marketing can be an effective way to boost content, but it will only be able to reach people who are in your database of marketing. Social media can help you increase the reach of your content. If you share your content, the people who follow you will also be able to share it with their followers if they find it useful. This will cause them to spread the word to their networks and increase your reach. In addition, you'll gain relevant traffic as well as inbound linking social signals, inbound linking, and brand awareness All of which can be used by search engines to make quality evaluation.

content amplification lifecycle

4) Brand Communication and Awareness
Brand image and recognition can tell search engines a lot about the quality of your site and the degree to which it should be respected in their ranking algorithms. Social media aids in building an image for your business and also boosts the quality of your content. Google calls this co-citation. Co-citations can be created via social media in order to increase Google's trust and help with the search engine's branded searches.

5) Social Indexing
Since the search engines are able to index social media websites, they are now showing in search results pages. This lets your company's brand show up in search results for specific queries that aren't exclusive to your site. But there's more than that. Individual tweets from Twitter were previously indexed and appeared in search results, too which gave another means to get your content noticed in the search results. It was temporary, however it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.