Five Reasons Social Media Is Important For SEO

What does social media have to offer SEO? MWI receives these kinds of information from prospective and current clients. While social media has become an increasing marketing channel in recent years, most companies have not yet started to take advantage of it. This is particularly important if you are investing in SEO. While the advantages of social media may not seem immediately obvious, they are essential for SEO aid. There are many reasons you should think about social media as a part of your strategy for online, here are 5 reasons why it's crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online conversations in their ranking algorithms. When people share content via Twitter, Facebook, comment or share the content This is referred to as social engagement. A piece of content that has more social engagements will be able to show more social signals. These social signals are used by search engines to determine the quality of the content. This allows search engines to know the content that people are most interested in and also what they consider to be good quality. If something has a high amount of social engagement the content can be indexable.

2) Link Building
It's long gone from the period when you could just go out and ask for hyperlinks from other sites. In the wake of Google's Panda and Penguin algorithm SEOs must create links in the traditional way to create quality content which is relevant to linking. How do you get in touch with websites willing to link to your content if you ask them directly, which is an "unnatural" link building method? Social media is the way to go. Social media enables you to put your content in front of people who are interested and could be influenced to link to it in the event that it is worthy of linking to. These users will then promote your content to others and boost your authority.

3.) Content Amplification
You could create any high quality content you want but it's not going to gain an enormous amount of attention without amplification. Email marketing is an effective method to increase the reach of your content but it will only be able to reach the people on your marketing list. It is possible to reach new audiences via social media. If you share your content, your followers will spread it to their networks when they are satisfied with the content. Then those people will spread the word to their networks and increase your reach. You will also gain relevant traffic and inbound links as well as social signals and brand recognition and are used by search engines for content assessment of quality.

content amplification lifecycle

4) Brand Awareness & Signals
The brand's identity and reputation can inform search engines a lot about the quality of your website and the degree to which it should be trusted in its ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of the content you publish. This is what Google calls a co-citation. Co-citations can be created by using social media to boost Google's trust and assist with the search engine's branded searches.

5) Social Indexing
Search engines have been indexing the social media pages for some time now so they can now show up in search result pages. This allows your brand to appear in search results for brand-related queries, which aren't restricted to your website. But it gets even better than that. Individual tweets on Twitter were initially indexed and شراء ساعات مشاهدة يوتيوب included in search results as well giving another opportunity for your content to rank in search. The program was only temporary, however, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.