Five Reasons Why Social Media Is Important For SEO

What do social media have to do with SEO? At MWI, we get these questions frequently from our the current and potential clients. Although social media has been an increasing channel for marketing in recent years, the majority of businesses have yet to benefit from it. This is particularly important to consider if you're planning to invest in search engine optimization. While the benefits of using social media may not be immediately apparent, they are essential for SEO support. Here are five reasons why social media is vital to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for a long time now. When people tweet, like, comment or share the content they like it is referred to as a social engagement. The more social engagements your content receives, the more social signals it will bring to your website. Search engines measure these social signals, and then use them as an index of quality when ranking content. It's a method of determining what content people find useful and what their algorithm decides is good quality. A piece of content could also be indexed instantly in the event that it's receiving lots of social engagement.

2) Link Building
It's been a long period when you could just solicit links from other websites. In the wake of Google's Panda and Penguin algorithm, SEOs are forced to perform link building in by hand زيادة مشاهدات اليوتيوب to create quality content that is linked-worthy. How do you reach out to websites that will link to your site, if asking them directly would be thought to be "unnatural"? Social media can help. Social media allows you to post your content and share it with interested audiences who might be willing to link to it should it be worth linking to. People who share your content with others, increasing your influence.

3.) Content Amplification
You can create all the excellent content you'd like to however, it will not get an enormous amount of attention without amplification. Yes, email marketing is an excellent method to amplify content, but it will only reach those in your database of marketing. Social media can help you reach new audiences with your content. After you have shared your content, your following will spread it to their networks when they are satisfied with the content. This will allow them to share your content with their followers, increasing your reach. You will also gain relevant traffic and inbound links, social signals, and brand recognition, all of which can be utilized by search engines for content assessment of quality.

content amplification lifecycle

4) Brand Recognition and Signals
Brand identity and awareness can tell search engines an awful lot about the overall quality of your website as well as the degree to which it should be believed to be in its ranking algorithms. Aside from amplifying your content, social media also helps build brand awareness. Google calls this co-citation. Making these co-citations with social media can improve Google's trust and confidence in your website as well as helping with branded search queries.

5) Social Indexing
Search engines have been indexing the social media pages since a while which means that they appear in results pages for search engines. This lets your brand be displayed in search results for branded search queries , which is more than just your company website. But it gets even better than that. Individual tweets on Twitter were at one time indexed and displayed in search results too which gave another means to get your content noticed in search. The program was only temporary, however it ended and زيادة مشاهدات اليوتيوب Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.