Five Reasons Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is rapidly expanding channel of marketing that many companies have only started to take advantage of over the past few years, however it's very important to leverage when you're investing resources in SEO. Making and managing social media accounts are extremely essential to aid in SEO efforts, although the benefits are not immediately evident. There are many reasons you should think about social media as a part of your online strategy, here are 5 reasons it's important to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for some years now. When people share content via Twitter, Facebook or comment on the content they like it is referred to as a social engagement. The more social engagements your content gets, the greater social signals you can build for your site. Search engines measure these social signals, and consider it an element of quality when evaluating content. This allows search engines to know what people find most useful and what algorithm they believe to be high-quality. A piece of content could also be indexed instantly if it's receiving a lot of social engagement.

2.) Link Building
It's been a long time when you could get hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithm SEOs have to build links the old fashioned way and create content of high-quality that is worthy of linking. How can you get your content to websites which are willing to hyperlink to your content, شراء لايكات فيسبوك (socialwb.com) if they are considered "unnatural"? Social media is the answer. Social media can help you expose your content to of relevant audiences that may be influenced to link to it if it's worth linking to. They will also spread your content among others increasing your influence.

3.) Content Amplification
You can write all the top-quality content you like however, it will not get much traction without amplification. Email marketing can be great method to boost content but it's only going to get to those on your list of marketing contacts. Social media can help you connect with new audiences through your content. After you have shared your content, those who follow you will also share it with their following if they find it useful. This will cause them to also share it with their friends to increase your reach. You will also gain relevant traffic and inbound links social signals, شراء لايكات فيسبوك as well as brand awareness All of which can be used by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Communication and Awareness
Brand image and recognition can tell search engines many things about the quality of your site's content and how much it is believed to be in its ranking algorithms. Aside from amplifying your content, social media also helps to increase awareness of your brand. Google calls this co-citation. Building these co-citations through social media can help increase Google's trust in your website , and will also help with search queries that are personalized.

5) Social Indexing
Since search engines index social media profiles which means they show up in search results pages. This lets your company's brand be listed in search results on branded queries that are not restricted to your website. This gets better. Individual tweets from Twitter were once indexed and shown in search results as well providing another method to get your content noticed in the search results. It was only temporary for a couple of months before Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.